The Six Core Values of Innovation

Jeff De Cagna
Innovation is the critical capability for all organizations trying to succeed in today's marketplace. But the case for innovation cannot be made solely on the basis of the economic value it creates for customers. It is equally important for enterprises and their leaders to embrace the 6 underlying core values of innovation as an integral element for a more vibrant future. This manifesto explores these values and explains how leaders can infuse them into their organizations in various ways.

About the author:
Jeff De Cagna is a long-time student of innovation and serves as chief strategist and founder of Principled Innovation LLC, his own consulting firm, located in Reston, Virginia. Jeff believes deeply in the necessity of innovation for all organizations, and always challenges others to do the same.


The Six Core Values.pdf