A few new free eBooks

I do not necessarily endorse everything they say. I just thought I would let you decide for yourself!

Marketing Mismatch: When New Won’t Work with Old
(Riffs on Meatball Sundae)
By Seth Godin

“People treat the New Marketing like a kid with a twenty-dollar bill at an ice cream parlor. They keep wanting to add more stuff—more candy bits and sprinkles and cream and cherries. The dream is simple: 'If we can just add enough of [today's hot topping], everything will take care of itself.' Most of the time, despite all the hype, organizations fail when they try to use this scattershot approach.”


The Future is Here and It is Bright: What Are We Waiting For?
By Gary Hirschberg

“We need more than simple awareness to break our generations-old, fossil-fuel-induced stupor. We have known what we should do, but we clearly have not done it. And the situation has deteriorated because of our lack of action. After more than three decades spent working in the environmental movement, I am convinced that economic self-interest—whether it is achieved by saving, earning, or a combination of the two—is the most powerful, if not the only, force capable of bringing about the future we need in time to make a difference….”


Humanize It: Bring a five-star sparkle to your customer interactions and watch your business flourish.
By Leonardo Inghilleri and Micah Solomon

“The best thing you can do for your business is not about new technology, brute force, or first-mover advantage. It’s something simpler. And more dependable. Humanize each customer interaction, in order to turn your product or service into much more than a commodity. In your customer’s mind, commodities are interchangeable and replaceable. Humanized relationships are not.”


A “Where’s Waldo” Approach to Problem-solving
By Adelino de Almeida, PhD

“We’ve all encountered bad solutions that come from bad problem-solving; heck, we’ve even encountered good solutions that were somehow generated from bad problem-solving…All you need to become a proficient problem-solver is a basic understanding of the concept behind the Where’s Waldo books: unbeknownst to most, these books encapsulate all the wisdom necessary for sound problem-solving.”